Goals
The goal of the seminar is to define the role of neuromarketing in increasing brand awareness and sales promotion. Many good companies and products in the multitude of competitors can not convince the customer. With properly selected psychological and marketing practical methods it is possible to easily gain recognition and advantage among competitors, quickly and long-term to win the heart of the customer and persuade him to make a decision to buy the product.
Topics discussed at the seminar: Marketing, Neuromarketing, Sales Psychology, Branding.
The aim of the seminar is to learn specific practical methods, which makes the sales and customer relationship process successful.
Content
part 1
The psychological impact of branding on the buying decision
• The essence of neuromarketing. Its pros and cons
• Analysis of rational and emotional components when making a purchase decision
• Basic emotions and their impact on the buying decision
• Emotion systems and types of customers according to emotion systems
• General criteria for customer segmentation
• analysis of Maslow pyramid of needs in terms of sales
• Communication channels in customer relations
• Analysis of sensory channels (to see, to hear, to taste, to smell, to touch) and their use in sales
• Color perception and the role of color in sales
• The function and role of packaging in sales
• The role of music in sales
• The role of taste and aroma in sales
• Verbal channel analysis: slogan. Criteria for creating a slogan
• Power Words
• Symbolics: Logo types, function and criteria for creating a logo
• Storytelling
• Create a first impression
• Humor, intrigue and nudity in sales
• Use child faces in advertising
Part 2
Sales marketing tools
• General sales tools
• Overview of sales promoting factors
• Relationship of customers and salesperson
• Pricing and perception of price
• Discount systems
Form: The seminar is interactive and has many individual exercises, video and photo materials
Duration: Part 1 - 4 hours
Part 2 - 4 hours
Cost: Part 1 - 50 GEL
Part 2 - 50 GEL (40% discount for BPN Programme Participants)
A coffee break is provided
Participants: Attendance is open to anyone