Goals
Seminar participants will have theoretical and practical examples, which will be helpful for them to find out best marketing strategies for their companies.They will be able to develop marketing activities and be active in social media.
Content
- What is marketing;
- 4P;
- 4C;
- sales techniques, what is advertising;
- Viral advertising;
- What is Google Ads;
- What is Google Analytics;
- Google Analytics & Tag Manager (codes);
- Google My Business;
- Practical advice for banner;
- What is content, content types;
- Future trends in social media marketing;
- What is Linkedin and how it works;
- Facebook Ads Manager;
- Instagram.
Form: The seminar is entirely interactive with with numerous individual and group works, video clips and current case studies from Switzerland and internationally.
Duration: 5 days
Price: 200 GEL (120 GEL for BPN Programme Participants)
Participants: Attendance is open to anyone