goals

The entrepreneur is introduced to the main strategic methods of business management and uses them in practice. He is well versed in his own business plan and can work with this tool.

The purpose of the seminar is to help entrepreneurs better understand the principles of business ethics.

Contents

Based on the examples in the seminar, the connections between industrial economics and strategic business planning become clear.

Topics discussed:

• Elevator Speech : In a 30-second short presentation , you talk about the core of your business and the benefits of being a firm. Speak clearly and convincingly.
• Valuing and selecting a sustainable form of business management: Defining core values. This creates a basis for decisions and scales of behavior in everyday life.
• Constructive problem solving: Structural analysis sees the chances of a crisis and overcomes it successfully.
• Strategic Business Management: Defining the future of the business with an inspiring vision and long-term goals. Employee motivation and customer enthusiasm.
• Brand: Select a firm name. Practical tips on logo design. Ways to create a strong trademark.
• Assortment formation: Understanding by practical examples under what conditions it is better to differentiate and where to diversify.
• Strategic Competitive Advantage / Unique Selling Proposition (USP) – How do I create customer benefits? How to make my products and services compelling in a competitive environment.
• How do I create benefits for the customer? How to make my products and services compelling in a competitive environment.
• Strategic Success Factors: Identify success factors that lead to sustainable and long-term business success and help create competitive advantages.

By presenting a business plan, you learn how to summarize the core essence of your business, business model, market situation, strategy and finances in a 7-minute presentation. You will have a chance to introduce your business to other participants and hear their opinion.

Form : The workshop is interactive and contains individual and team work, videos, studies and examples from Switzerland and around the world.
Duration : 12 hours
Cost : 200 GEL (40% discount for BPN Georgia program participants)
Coffee break is provided

Participants : Attendance is open to anyone