Business Planning for Guesthouses

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Business planning for guesthouses

Referent

Megi Maisuradze

Head of the Georgian delegation, coach, trainer

Megi Maisuradze Since 2016, he has been leading the SME Development Department at BPN Georgia. Since 2022, he has been the Head of the BPN Georgia Branch. His career portfolio includes many years of experience in tourism, general management, strategic planning, crisis management, and public relations. Megi Maisuradze He holds a Master's degree in German Studies and was educated at Tbilisi State University and Innsbruck University (Austria). He has successfully completed certified training courses in Business Management (GIPA), Marketing (CU), Project Management (Headvice Academy), Accounting (GFPAA), Hotel Management, Strategic Branding, and Business Coaching. He has completed a number of other certified programs in business and financial management. Competence Area

Business Consulting/Coaching
General management
Business Planning/Administration
Financial management
Crisis management
Hotel business management
Customer service management

Megi Maisuradze He is actively involved in the strategic management process of BPN Georgia, as well as leading individual coaching sessions and various business seminars with representatives of small and medium-sized businesses. He also actively participates in negotiations with partner organizations and customer relations.

3 hours

Form & Goals

Form: Sharing of theoretical part and practice

The workshop is interactive and includes a number of group activities. Participants are given the opportunity to exchange information with each other. Their questions are also actively answered.

After the workshop, you will have the opportunity to receive individual consultations from our specialists during the business plan development process.

Goal: If you are the owner of a guesthouse or are trying to develop a tourism business by renting out residential space, but are having difficulty formulating ideas and future plans, then you have come to the right place.

Based on specific examples, you will learn how to write a business plan, what it should include, and how to analyze the key processes and finances of your business.

Format

Online

Participants

Attendance is recommended for hotel owners.

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Seminar files

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Next course date

Past

There are no scheduled dates.

If you are a small hotel owner or trying to develop your business by renting out your residential space to tourists, if you see potential but find it difficult to formulate ideas and future plans, then you have come to the right place.

The goal of this compact two-day workshop on family tourism businesses is to plan your business's key processes and finances step by step. Based on modern, practical, and small business-friendly examples, you will learn how to write a business plan and what it should include.

List of topics:

Why do I need a business plan? Specific benefits
How do I write a compelling resume that highlights my business idea and its appeal?
Advertising on online platforms like booking.com or Airbnb?
How do I find the characteristics that make my business, product or service unique in the market? (Unique Selling Proposition)
Through SWOT analysis, you can examine your strengths, weaknesses, threats, and opportunities and determine appropriate measures.
Reasonable market analysis and finding your own niche. Reaching the right segment and targeted advertising (using Facebook Ads Manager)
Competitor analysis: The systematic collection and comparison of information about competitors.
Quality management: defining quality and various measures to ensure quality.
Risk Management Matrix: Systematic analysis of potential risks and documentation of measures taken.
Financial planning: Determining income and expenses and constantly monitoring them through a simple profit and loss statement.