Business Administration

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Strategic business development with the right vision and values

Referent

Daniel Matter

BPN Georgia Executive Director, Trainer, Coach, Business Consultant

Daniel Matter Since 2017, he has been the Chief Operating Officer of BPN Georgia. He has 15 years of management experience in various complex development projects in 12 countries around the world. He has held management positions in the fields of organizational development, competency building, sponsoring, intellectual capital management, quality assurance, and socio-economic and environmental issues.

12 hours

Form & Goals

Format : The workshop is interactive and includes individual and group exercises, video material, studies, and examples from Switzerland and around the world.

Goal: You will learn about the main strategic methods of business management and the principles of business ethics, analyze your own business plan and apply it in practice.

A certificate will be issued upon full attendance at the seminar.

Format

Hybrid (space+zoom)

Participants

Attendance is open to small and medium business managers, startups, and anyone interested in this topic.

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Seminar files

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Next course date

Past

04/02/2025 -

07/02/2025

Starting at 7:00 pm

Before 10:00 pm

Elevator Speech : A short, 30-second presentation that concisely and convincingly presents the core business and company benefits
Defining the company's core values and selecting a sustainable form of business management
Constructive Problem Solving: Seeing Opportunities in a Crisis Through Structural Analysis and Successfully Overcoming It
Strategic Business Management: Shaping the future of a business with an inspiring vision and long-term goals. Motivating employees and delighting customers.
Brand: Choosing a company name. Practical tips for logo design. Ways to build a strong brand identity
Assortment development: differentiation and diversification strategies
Strategic Competitive Advantage / Unique Selling Proposition (USP) – How to create benefits for the customer? How to make products and services compelling in a competitive environment
Identifying success factors that drive sustainable and long-term business development and contribute to creating competitive advantages
Business Plan Presentation, where you learn to summarize the essence of your business, business model, market situation, strategy and finances in a 7-minute presentation. You will have the chance to introduce your business to other participants and hear their opinions.

Preferential conditions:

A 40% discount is available for BPN Georgia program participants.
20% discount for employees of companies participating in the BPN Georgia program
20% discount for three or more people from one company