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Managing Facebook Ads

Referent

Sales and Marketing Manager, Trainer
Ana Aivazishvili , who received an education in business administration and marketing. Anna is also the co-founder of the company “SiSters Wine”. Anna joined the BPN Georgia team in 2017. She has been working in the field of sales and marketing for 10 years. Her area of activity in various positions included market research, packaging and adding new products/services, negotiating, collaborating with advertising companies, planning and implementing advertising campaigns. Anna has 7 years of experience in digital media marketing. In addition, she is a BPN Georgia trainer in digital media marketing. Her seminar portfolio consists of seminars: Facebook Ads and Social Media Marketing.
18 hours

Form & Goals

Form: Theoretical and practical part, group work, individual presentation

Goal: Seminar participants will learn how to create effective content, select an audience, run ads based on various data, and be able to analyze the results.

Format

Online

Participants

Attendance is open to individuals who want to: Learn Facebook Ads Manager; Run ads on Facebook.
Hands holding a mobile phone managing Facebook ads

Seminar files

Please register for this course below or log in to view the course files.

Next course date

Past

There are no scheduled dates.

Content

  • Review of statistical data worldwide
  • Creating a business page on Facebook
  • Assigning page management roles
  • Writing an automatic questionnaire in Messenger
  • Linking a card to Facebook
  • Paying money online
  • What is Facebook Canvas – And how can we manage it?
  • What is Crossposting and what are its advantages?
  • Banner assembly
  • Principles of effective content creation
  • Business Manager Review
  • Facebook Ads Manager – That review
  • Discussion of types of advertising with practical examples
  • Audience types on a Facebook page
  • Creating a Core Audience
  • Custom Audience – He created
  • Lookalike Audience – He created
  • Running different types of Facebook ads
  • Facebook Remarketing
  • How Instagram works  I
  • Running ads; on an Instagram business page
  • Analyzing the results obtained after running an ad and determining future steps

Preferential conditions:

  • A 40% discount is available for BPN Georgia program participants.
  • 20% discount for employees of companies participating in the BPN Georgia program
  • 20% discount for three or more people from one company
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