Social Media Marketing

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Social Media Marketing

Referent

Ana Aivazishvili

Sales and Marketing Manager, Trainer

Ana Aivazishvili , who received an education in business administration and marketing. Anna is also the co-founder of the company “SiSters Wine”. Anna joined the BPN Georgia team in 2017. She has been working in the field of sales and marketing for 10 years. Her area of activity in various positions included market research, packaging and adding new products/services, negotiating, collaborating with advertising companies, planning and implementing advertising campaigns. Anna has 7 years of experience in digital media marketing. In addition, she is a BPN Georgia trainer in digital media marketing. Her seminar portfolio consists of seminars: Facebook Ads and Social Media Marketing.

18 hours

Form & Goals

Form: theoretical and practical part, group work

Objective: Participants will learn the main practical and theoretical elements of social media marketing. Practical examples will form the right marketing vision, which has a positive impact on business planning and development. The course will help you correctly identify attractive advertising platforms, correctly place ads and, most importantly, control the results obtained.

Format

Online

Participants

Attendance is available for individuals who want to learn social media marketing.

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Seminar files

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Next course date

Past

02/06/2025 -

20/06/2025

Starting at 7:00 pm

Before 9:00 pm

Introduction to marketing, essence of marketing;
4P;
4C;
The buyer's decision-making process;
Viral advertising;
Google Ads – overview, discussion of advertising types and their advantages;
Google Analytics – an overview of what a particular platform offers;
Google My Business – page creation and management principles;
What should we consider when assembling a banner?
Bidding – a payment system on social networks;
Facebook Business Manager – review and creation;
Discussion of Facebook (Ads Manager) advertising tools with practical examples
Instagram – How the algorithm works, useful tips.
Linkedin – registering your own profile, creating a business page and advertising account, discussing advertising mechanisms;
Pinterest – creating your own account and business account, usage principles.
YouTube – useful recommendations for creating and managing a channel.

The webinar will be held every Monday, Wednesday, and Friday.

Preferential conditions:

A 40% discount is available for BPN Georgia program participants.
20% discount for employees of companies participating in the BPN Georgia program
20% discount for three or more people from one company