Branding, Sales and Consumer Psychology

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Branding, Sales, and Consumer Psychology

Referent

Nino Mamadashvili

Trainer

Nino Mamadashvili He worked at BPN Georgia for 8 years as the Head of the Business Academy. He has 15 years of experience in management, marketing, customer relations, organizational project management and training organization. His career path includes the positions of manager, trainer, service and product expert, project manager, lecturer and translator. He received his bachelor's degree from Ilia State University in Tbilisi, and his master's degree from Westphalia University in Germany. He has completed fully certified courses in marketing, PR technologies, strategic branding and business management at leading universities and business schools in Tbilisi.

7 hours

Form & Goals

Format: The seminar has an interactive format, is filled with discussions and a lot of photo and video materials.

Goal: The goal of the seminar is to define the role of the brand, stimulate sales, and better understand consumer psychology.

Format

Online (Zoom)

Participants

Attendance is possible for anyone who wishes.

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Seminar files

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Next course date

Past

04/09/2025 -

05/09/2025

Starting at 7:00 pm

Before 10:30 pm

Part 1

Defining the role of the brand
The essence of neuromarketing. Its advantages and disadvantages
Analysis of rational and emotional components in purchasing decisions
Emotion systems and types of users according to emotion systems
Customer segmentation and Maslow's Hierarchy of Needs analysis for sales
Analysis of sensory channels of communication:
- Color perception and its role in sales
- Logo types, function and logo creation criteria
- The function and role of packaging in sales
- The role of music, taste and scent in sales
Analysis of verbal channels of communication:
- The role of a slogan and the criteria for its creation
- Power Words in Sales

Part 2

Storytelling
Making a first impression
Correct pricing and price perception
Discount systems

Part 3

Consumer psychotypes and ways to approach them
Create a user profile

Preferential conditions:

A 40% discount is available for BPN Georgia program participants.
20% discount for employees of companies participating in the BPN Georgia program
20% discount for three or more people from one company