Georgian wine has always aroused curiosity with its unique properties and centuries-old history, and in recent years it has been successfully gaining a place in the world market. However, this growing interest does not give Georgian winemakers the right to relax. It is necessary to find a noticeable competitive advantage that will guide consumers in the local or foreign market when choosing a wine. This competitive advantage was found by the company Madamwine . This is wine created by women for women. Winemaking has always been associated with men's work, but Ms. Manana, who heads Madamwine and is also the founder of the Association of Women Winemakers, has shattered this stereotype together with other female members of the association. Along with their taste qualities, her wines are distinguished by interesting names and the stories that these names tell us. (“Lovely Woman – Samayso”, “Coquette – Amuzali”, “Housewife – Sadiyasakhliso”, “Rose – Savardo” “Blessed Kakheti”).
In a modern society, where the role and power of women are becoming more and more visible, creating such a wine is a marketing-justified step. This did not escape foreign investors and they decided to organize a tasting of Madamwine wines. BPN Georgia also participated in this event as a co-organizer and was happy to dedicate its space to the presentation of Madamwine and other women winemakers’ products, increase their awareness and facilitate their communication with potential foreign investors. Ms. Manana is a participant in the BPN Georgia program, often uses the organization’s consulting and has a clear vision of developing and exporting her own business. BPN Georgia supports the establishment of women’s wines in the international market and wishes them success.
