Article about Ana Ghagashvili in the magazine "LADIES DRIVE" – a business magazine for strong women!
Translated version of an article published in German.
Text author: Claudia Gabler
Interview
How is a success story written? With a main character, determination, and the help of social media. Ana Ghagashvili found her calling in the production of natural cosmetics and, by creating a Facebook page, became the queen of natural cosmetics overnight.
Ladies Drive: Anna, what is the secret to your glowing skin?
Ana Ghaghashvili: I have been using natural cosmetics made by myself for 25 years, because there is no alternative to it in terms of both the results and the sustainability of the ingredients.
Ladies Drive: Where did the idea of experimenting with natural cosmetics come from? When did your passion turn into a business?
Everything happened unexpectedly. I was left alone with three children, and then I decided to start a business. I posted photos of my creams on my personal Facebook page for my friends, which caused quite a stir. The demand for natural cosmetics has always existed and is growing day by day. Despite the incredible scale of advertising that is given to cosmetics with chemical composition, most people still prefer natural composition. In addition, I also produce cosmetics specially tailored to their skin for my customers, which deserves great praise. The customer is my source of inspiration. He awakens creativity in me and ideas for creating new products.
Ladies Drive: What is your attitude towards traditional cosmetics?
Ana Ghagashvili: If the result is satisfactory, I have nothing against it. Personally, I would never resort to Botox and fillers, because I want to be an example to my customers of how effective Elastia products are without additional manipulations. Besides, I prefer to age naturally.
Ladies Drive : What gives you strength during stressful and turbulent times?
Ana Ghaghashvili: My children are my energy and motivation. We are friends with each other. I often ask them for advice, and they help me make the right decisions with their hearts and clear minds.
Ladies Drive: How does it feel to be a successful entrepreneur?
Ana Ghaghashvili: I am a historian by profession. What I have inherited from my old profession is a constant desire to search. When I am interested in a topic, I like to study it in detail. This quality helped me turn my hobby into a profession. It was never my aspiration to create a business. I was born into a family of artists. I have been singing since I was three years old and standing on stage has been my childhood dream. I later transferred this creativity to my profession and today I feel good in business. I love experiments and learning. Dealing with challenges has become my hobby.
Ladies D rive: How do you manage to work without burning out?
Ana Ghagashvili: Loving my job helps me not to burn out. Proper time management is also important.
Ladies Drive: Do you have any rituals that help you maintain your physical and mental health?
Ana Ghaghashvili: Yes, this is morning coffee with pleasant music. At this time, I feel how my heart, soul, and mind are emptied of negativity and filled with harmony.
Ladies Dri ve: What role does nature play in maintaining health?
Ana Ghagashvili: I love nature. Especially plants. This is a key part of my work. I love being in greenery, I feel peaceful.
Ladies Drive: How can a modern person be closer to nature in a digital and urban environment?
Ana Ghagashvili: For example, by walking more in nature, or by growing plants on the balcony.
Ladies Drive: What role does BPN Georgia play in the development of your business?
Ana Ghaghashvili: BPN Georgia is an important component of my business activities. I am glad to have become a member of this big family. When I need professional help, I receive individual coaching, which is tailored specifically to my business. I also recommend other companies to join the BPN Georgia program to easily solve various problematic issues.
Ladies Drive: What advice would you give us to maintain health, beauty, and mental stability?
Ana Ghagashvili: I would advise all readers of your magazine to maintain inner harmony. Not to let the negative environment and mood affect them, to often walk in nature and pursue their own aspirations. This will fill you with positive energy and, of course, to use “ Elastia ” ointments.
Ana Ghaghashvili (44) – Founder of the natural cosmetics brand “Elastia” from Tbilisi. Her goal is to give women a well-groomed appearance and increase their self-esteem with healthy cosmetics. Ana joined BPN Georgia’s business support program in 2021. She has already benefited from individual coaching and consulting several times and attended numerous seminars on business administration, social media, company positioning and marketing. BPN Georgia has been engaged in consulting and seminar activities in Georgia for several years. And for more than 20 years, it has been helping 1803 small and medium-sized businesses around the world with their sustainable development through a long-term support program. Are you also interested in cooperation? Contact us !
