- Besides being an entrepreneur, what else could you tell us about yourself?
It's very difficult to talk about myself, and I can't say much other than that I am a mother, a wife, a friend, and just a person with lots of interests and ambitious future plans.
- Why this business?
First of all, I wanted to bring the education and experience I had gained in Europe and the working model there to Georgia. Market research showed that there was a serious shortage of quality accounting and financial services in our country, and I saw that I could do it together with a professional team. To establish FAS Group , I had to leave a fairly high position in an international organization, there was a pandemic, and all this was associated with very high risks.
FAS Group has been operating on the market since 2021, but its establishment has a very interesting and long history. It all started in 2013, when I completed a master's program in international finance in the UK and had the opportunity to get acquainted with local financial and audit service companies. It was a very impressive experience and I immediately knew that I wanted to establish my own organization. However, this required experience along with knowledge. I began to accumulate this experience, working as a chief accountant and later as a financial manager, in both Georgian and foreign companies.
I registered FAS Group in 2018, and it so happened that at that very moment I received a very interesting offer from a large international company, which I had to accept, and because of this, the operation of FAS Group was postponed until 2021, until I made the decision to leave my current position and start my own business.
- What is the main benefit that your product/service provides to the customer?
As a result of the accounting and financial services provided by FAS Group, organizations are much more resilient in today's rapidly changing environment, improving profits and achieving better results faster than they would have achieved without our services.
- What is the formula for business success for you?
Our success is determined by providing the highest quality service, which is so lacking in today's reality. These are not just words, the number of our partner companies and their feedback speak for themselves. With us, quality is achieved through: high qualifications, identification of customer needs, and the fastest communication and feedback.
- What is the biggest challenge that you have turned into an opportunity? What did this particular incident teach you?
As for the challenges, I would like to highlight two – this is the shortage of qualified personnel, which has emerged with our growth, and to solve it, we had to establish the School of Accountants (FAS School), where we train interested individuals with our own resources, they undergo internships, and successful graduates stay with us to work. The second difficulty was and still remains a challenge: raising the awareness of entrepreneurs about the need for accounting. Unfortunately, the majority of entrepreneurs do not have information on how proper accounting can help a company develop much faster and achieve better results. We are also actively working on this issue, conducting seminars and workshops, cooperating with various organizations in this direction, and organizing events with them, which brings very good results.
- What gives you strength and energy for your daily activities?
The love for my work and the very clear vision of my goal give me strength and energy for my daily activities, despite the many daily challenges and difficulties on the path to this goal.
- The main reason why BPN Georgia?
In the form of BPN Georgia, small and medium-sized companies have a good friend and supporter who is always ready to stand by their side and provide the necessary advice. This is of great importance, especially at the initial stage.
- Based on your experience, what advice would you give to entrepreneurs?
Based on my experience, I would advise entrepreneurs to focus on the main task and delegate tasks properly, which is a prerequisite for the success of the company. I would also advise them to obtain as much information as possible, for example, on the importance and role of accounting and financial accounting in the success of the company.
- Do you think the customer comes first, or you?
I think that, taking into account the interests of the user, providing high-quality service is possible, necessarily in partnership and on equal terms, without presenting any advantages. It is necessary to cooperate and exchange information in a timely manner, so that quality will not be delayed.
- Past, present or future?
Definitely the present and actions taken in the present to achieve future goals! Obviously, taking into account past experience.
