Taking care of beauty and self-care is an integral part of the daily lives of many women and men, which is why the demand for aesthetic centers is increasing day by day.
There are many aesthetic centers on the market, and competition is accordingly high. To gain a competitive advantage, they try their best to identify and satisfy the needs of the customer, and create a comfortable environment.
Nails Studio Courage is one of such places where customers can receive various nail care services and learn the profession of a nail specialist. This is the first Nails Studio in Georgia, which opened in 2013 and was already equipped with the most modern equipment and technologies at that time, the work was completely based on international standards, including the sterilization system and the use of an autoclave. Later, with the participation of Bagrat Eliauri, the founder and manager of Courage, a state training standard and program for nail care specialists were created, vocational schools were established, and a nail specialist training school was opened. The partners of this school were such international companies as: World Vision International, SOS Children's Villages International, International Initiative for Development and Support IIDS, Caritas Internationalis.
The founder of Courage has 10 years of experience in business management. Initially, he led similar activities abroad, but later returned to his homeland and created a place where both customers and employees feel happy.
Laser hair removal is particularly noteworthy. "Kaiser epilation" has appeared on the Georgian market since 2022. While participating in the BPN Georgia program, Bagrat Eliauri, with the help of Swiss experts and personal experience and observation, after four years of work, created a new technology hybrid laser hair removal device, the main goal of which is to save time and money for the user while maintaining the quality and results of modern hair removal devices.
11 laser hair removal rooms in Tbilisi have already been equipped with this equipment, and by the end of the year, Batumi, Poti, Gori, Rustavi, Marneuli, Akhaltsikhe, and Zugdidi will be equipped with it.
Customer satisfaction was immediate. Pleasant environment, friendly staff, painless procedures, affordable rates, and guaranteed results – these are all characteristics that distinguish Kaiser epilation and Courage from others in a fairly saturated market.
Bagrat is one of the most active and distinguished participants of the BPN Georgia program , always focused on development and progress. If desired and necessary, he receives consulting and coaching from both Georgian and Swiss experts.
One of the main goals of the business founder is to enter foreign markets with devices created using his own technology in the future and bring the advantages of this technology not only to local but also international consumers.
The BPN Georgia team wishes Bagrat all the best!
