Author: Maggie MaysuradzE
Before the delicious cherry fruit found its prince, Swiss premium coffee producer Black & Blaze set its sights on the heir to the British throne, Prince William, and even offered its voice.
How?
How did Kensington Palace send a package (worth about $25) of its own premium coffee to the tired heir to the throne, thinking it would make it easier for the father of three to get through sleepless nights...
A letter of thanks from the English royal family was not long in coming. This fact attracted a lot of attention throughout the country. Social media was abuzz, a real viral advertisement went viral in favor of "Black & Blaze", and this one sensible step brought public recognition to a small company in a competitive environment surrounded by large concerns.
They also read an article on the BPN Georgia website that tells us about this story.
They read, understood, thought and came to Nikoloz Tsulukidze – a talented, beloved, positive Georgian prince, a famous presenter and theater expert. Nikoloz received a delicious nugbar as a gift on the air from Chirifrut on St. George's Day.
The story is unfolding, the post is posted on Prince Nikolaos' Facebook page, many likes, many comments, and the post is not lacking in sharing. If you like, you can also see it, like it, share it, comment on it, and don't forget to taste the deliciousness of Chirifruti!
Read, listen, learn, and most importantly, follow Chirifrut's example – put what you hear and read into practice!
If you also want to cooperate with the Swiss Foundation – Business Professionals Union (BPN), contact us: 599 879341 or www.facebook.com/bpngeorgia / or info@bpngeorgia.ge
