Georgia, with its fertile lands and climatic conditions, offers great opportunities to entrepreneurs involved in the agricultural sector. Despite the challenges in the field, whether it is horticulture and fruit growing, viticulture, or growing other agricultural crops, the prospects are quite high. The main thing here is purposefulness, tireless work, correctly seeing market trends, studying consumer needs, correctly calculating and planning one's own resources, and putting them at the service of one's own vision in the long term.
Competition in the agricultural sector is as high as in other areas of business. The formula for business success here also lies in the customer, whose attention we can attract with a competitive price, and whose heart we can win by supporting various marketing activities, but it will be difficult to retain customers in the long term if we are not creative and innovative. Innovation alone does not mean success in itself, but without it, business failure is guaranteed to occur at some point in time.
"Innovation is the only way to win," Steve Jobs tells us.
“If you use your money to create outstanding products and services, you won't have to spend money on advertising.” – These words belong to Seth Godin.
In the Georgian reality, there are many businesses that follow the line of innovation and try to say something new in their field. Nikoloz Getiashvili is just such a young farmer who runs the farm “Shabro” in Gurjaani with his family members. In the garden, which covers several dozen hectares, you will come across many interesting fruit varieties that are still unfamiliar to the Georgian market, such as red apricots, flat peaches, etc.
Nika's goal is for the Shabro farm to make a difference in the field, both in terms of introducing varietal and technological innovations.
Nika has been actively experimenting in his own gardens for several years. Taking into account local climatic conditions, varieties were selected that are designed for the taste and interest of the consumer. Fruits from the Shabro farm have already appeared on the Georgian market , attracting the attention of consumers and easily winning their hearts, but, as mentioned above, the introduction of innovations alone does not guarantee business success. Nika, who has many years of experience in business management, knows this very well. In addition to the countless tasks in his own gardens and management, he also manages to constantly take care of his own professional development and further deepen his business management skills.
For this very purpose, he joined BPN Georgia's business development program a few years ago and has been an active participant in numerous trainings. He also receives individual business coaching based on his needs.
“The only source of knowledge is experience,” Einstein said, and Nika shares this. He knows very well that experience is the best teacher, and he values not only his own, but also the experience of others.
The involvement of experts with international experience in the field is even more important in the business development process. This is precisely the purpose of BPN Georgia's mediation in bringing industry experts to the companies participating in the business development program.
Recently, the Shabro farm was visited by a Swiss expert, agricultural engineer, Mr. Ottmar Eicher, invited by BPN Georgia. He has 30 years of experience in the field of agriculture consulting. He shared his vast experience with Nika, got acquainted with the challenges associated with the various varieties in the orchards on site, and gave recommendations to Nika and his employees on a number of important issues.
If you also want to share the experience of international industry experts and become an example of success for others, contact us, join BPN Georgia's business development program and, along with the industry expert service, receive a number of other services necessary for business development!
