The Georgian market is already quite saturated with homemade cosmetic products made from natural ingredients. Small entrepreneurs are trying to help people solve various skin problems or simply maintain soft and clear skin with unique products created with original recipes.
Tamar Mikadze is the founder of the Georgian brand “Herami” and one of the few entrepreneurs who delight consumers with facial care products made from natural ingredients.
After living in America for 12 years, Ms. Tamar, who returned to her homeland, searched in vain for products made from natural ingredients for her personal use. After not finding the products she wanted and needed, she decided to make her own face and body care products. Initially, the motive for starting the business was only personal goals, but motivated by the impressions of her friends, she soon turned her hobby into a business.
Living in the States is one of the best ways to develop yourself. It was while living in the USA that Tamar received in-depth information about the purpose of various organic products. To master the technology of making natural products, she often attended various master classes and presentations.
Her commitment to professional development did not stop after her return to Georgia. For this very purpose, she joined BPN Georgia's Small and Medium Business Support Program , actively attends seminars and other events, and receives consulting and coaching from local and Swiss experts if desired and necessary. She believes that with BPN Georgia she will be able to manage her business even more successfully and in the right direction.
Despite many challenges , the demand for "Herami" products has been growing day by day for 5 years now. Tamar is convinced that natural ingredients can work miracles. In addition to adapting to the role of the chief technologist, Tamar also copes with business management perfectly due to her own correct attitudes and approaches. She is focused on the needs and desires of customers and tries to increase the number of loyal customers with individual approaches, which is also a great motivation for her.
Today , "Heram" offers its customers 40 types of products made from the highest quality raw materials. Among them: vegetable butters, precious oils, essential oils, Georgian silk, beeswax and local plants. The products are distinguished by their fragrance, economy, efficiency, visual appeal and quality. Most importantly, the products are designed for all skin types.
Many people in Georgia do not trust products made with natural ingredients, however, those who know the founder of "Herami" have great confidence in his approach to "Herami"'s diverse products . It is noteworthy that all ingredients used in production by "Herami" are edible (except for clays) and all products are tested before being put into production.
"Herami" has big plans for the future. Among them are the addition of a men's and children's line, as well as the creation of new hair and body care products, the use of biological packaging, and many other interesting things.
The BPN Georgia team wishes Ms. Tamar every success.
If you also want to become a participant in the BPN Georgia program, contact us at 599 87 93 41.
