Giorgi Sreseli is an economist by profession, with eight years of work experience in sales and marketing. His interest and love for cars gave him the incentive to start his own business. Giorgi is the only partner and official importer of products of the international company VINOVE – French Perfume in Georgia since 2022. The Vinove brand offers customers French car air fresheners, which are a prerequisite for a pleasant trip.
- How did your business story begin, what motivated you?
Motivation begins with a great love for cars and the auto industry. I was thinking about a connection to this field where I would feel comfortable and at the same time have a commercial activity.
- The path from the beginning to the present, expectations and reality…
An attempt to collaborate with an American brand in 2015 did not work out. Since then, collaborating with them has become a dream, and now we can say that this dream has come true. The collaboration took place and we officially became dealers of one of the American brands, Vinove, in Georgia.
- What do you offer to customers?
Premium quality brands of car fragrances that make driving more comfortable and enjoyable. We offer customers fragrances that make us feel special every moment, we have a wide selection of designs tailored to different age segments, which is in full harmony with the tones of the fragrances that accurately define the character, personal traits and individualism of the car owner.
- Why your product/service? What makes you unique?
In today's fast-paced and chaotic life, when moving through tiring traffic jams, we need something that will at least slightly ease and beautify our journey. Our products are also distinguished by the fact that they do not cause respiratory complications, headaches, and other unpleasant side effects, even when all the windows of the car are closed and we have to travel for a long time. The product does not have strong tones and annoying aromas. Balanced in all respects and characterized by soft gradations, it creates maximum comfort for the car owner in the cabin. Our brand slogan also answers this question exactly - "Let's add flavor to our lives."
- What does it mean to you to be in business? Why this business in particular, what do you like about this field?
Moving towards a specific goal, responding to challenges, searching for innovations and news, this is what arouses interest in business and makes you addicted, becomes a part of your life. This is an area where I was a consumer myself. Now I am trying to fill in what I could not get and lacked as a consumer and offer it to consumers with new energy.
- What is your energy source?
The source of energy is love for the work and the small successes that come with tireless work.
- What would you advise the young "me"?
Let's never lose faith in ourselves and our abilities.
- What is the first thing that comes to mind when you hear BPN Georgia?
The first thing that comes to mind is the supportive team that always stands by our side, boosts our confidence and motivation, and shares knowledge and experience, which is essentially very important for us. Many thanks to each member of the BPN Georgia team, good luck!
- The main message from you entrepreneurs…
To those who are reading this article and are interested in starting a business, I would say – first of all, you should want to and understand why you need all this. Approach the matter responsibly, your motivation will be much higher, and even small results will not be long in coming.
