Do you also think that your greatest weakness can also be your greatest strength?
Since ancient times, our ancestors have said that where there is shadow, there is always light.
"Where there is much shadow, there must also be much light hidden"
Lao-tzu, the greatest Chinese philosopher of the 6th century BC
But despite this, you'll probably agree that none of us like to see these shadows, to talk about our weaknesses, to expose them. We don't think that by covering them up, we're missing out on the chance to reveal our best selves, to become better than we are today.
Not only do we find it difficult to recognize our personal weaknesses, but also our own business weaknesses. Silence often falls when it comes time for a SWOT analysis and we assess the strengths and weaknesses of our business along with the market environment.
What is the reason, why is this happening? Perhaps because the emphasis around us is constantly on strengths. They talk about the fact that if we want to achieve success and move forward, we must definitely use the resource called strengths. We also understand that we must study our weaknesses, we must recognize them, but in order to be careful and not let them interfere with our development. They talk less about the opportunities that weaknesses often hide within themselves.
What if we put the issue differently?!
What if we loved our weaknesses and didn't run away from them?! What if we realized that within them lies a great potential for progress, development, and success!
Let's appreciate the strengths, but in the process of business management and strategic planning, let's not forget the weaknesses, because it may be there that the great potential that will bring success to your business is hidden.
This is exactly what the Waldrand Hotel did, which has been offering unforgettable vacations to countless guests in one of Switzerland's most beautiful valleys (Kiental) since 1910. One thing that sets this historic hotel apart from its competitors is that you can't use a telephone here, and you have to say goodbye to other devices as well.
Why such harshness?
At one time, the telephone simply did not work here, and this disadvantage is now a competitive advantage for this historic hotel.
Do you know what Sasturmo's advertising texts say? Are you curious about what else the hotel emphasizes in positioning itself in a saturated tourist market, besides its extraordinary location and atmosphere? That the guest who arrives there will not be disturbed by the sound of a ringing phone. The managers of Waldrand offer guests to enjoy nature, themselves, and their loved ones.
Yes, we really need this today, in an era dependent on digital technologies, when it is difficult for us to live even a day without a phone, laptop, or the Internet. There is even a term like this – “offline is the new luxury”, today being offline is the new luxury – and this is the luxury that the hotel offers its customers, the chirping of birds instead of a phone call, concerts and other interesting events instead of “scrolling” on social networks. Relaxation and digital detox – this is what today’s world needs, and this is what the customer gets at Waldrand.
Think carefully, think again, maybe you too have a chance to turn the current weakness of your business into an advantage.
If you want to take an outside look at your business and better assess its strengths and weaknesses, and determine its potential for success, contact us and receive support from qualified experts through individual coaching .
