Tik-Tok has long ceased to be just an entertainment platform, it is one of the most powerful tools for business development, raising awareness and increasing sales. Tik-Tok is one of those rare platforms where creativity is more important than budget. For small and medium-sized businesses, the Tik-Tok application is a great opportunity to connect with thousands of potential customers every day. Users like real stories, behind-the-scenes footage and educational, fun videos - exactly the kind of content that small businesses can easily create.
What are the pros and cons of Tik-Tok 's Pro ( Business ) version and how to turn it into a Pro version:
The Business account, also known as the Pro account, is completely free. Using it, you will be able to get full analytics, manage different types of ads, and finally, add a website link to your profile data. The only drawback is that some unlicensed popular music will be automatically blocked during video processing, meaning you won't be able to advertise it until you replace the melody.
To upgrade to the Pro version of TikTok :
- Open the TikTok app and log in to your profile.
- Click ☰ menu (top right) → Settings and privacy →
- Select Switch to Business Account (or Pro Account).
Select your business category and fill in your profile information (photo, bio, website, email).
What types of ads can you run on TikTok?
TikTok has a variety of advertising options to suit any budget.
- In-Feed Ads – Short videos that appear in a user’s “For You” feed. They look like regular posts and have a call to action button.
- Spark Ads – Promote your or a creator's existing video to reach a wider audience.
- Collection / Catalog Ads – Show a product catalog in a video, with a purchase link.
- Top View Ads – A full-screen video that appears immediately when a user opens the app (for high visibility).
- Branded Hashtag Challenge – A challenge with your brand's hashtag that forces users to actively participate.
- Creator Collaborations – Collaborate with influencers who speak to your target audience.
- Promote Button – An easy way to quickly promote a specific post on a small budget.
TikTok recently added a campaign feature, which is an artificial intelligence system that automatically selects the best audience and optimizes results. Smart+ is especially useful for small businesses that don't have their own marketing team.
Join us for a social media marketing course and learn more about how to manage your social networks even more effectively.
