How to use artificial intelligence (AI) to grow your business

Artificial Intelligence (AI) used to be the preserve of global corporations. Today, it is available to businesses of all sizes. Startups, small and medium-sized companies, and individual entrepreneurs are already successfully using AI in marketing, customer service, analytics, and operational process automation.

From this article, you will receive practical and technical advice to help you manage your business more effectively using AI today.

1. Marketing Automation – Content Generation and Sales Growth

Tools :

• Copy.ai – creates SEO texts, ads, and product descriptions.
• Writesonic – generates blogs, landing page texts, and Google Ads campaigns.
• SurferSEO – improves SEO optimization of AI-generated texts.

Technical steps :

1. Log in to Copy.ai and select “Product Description” or “Blog Post Wizard.”
2. Provide information about your product or topic.
3. Take the automatically generated text and edit it as needed.

Tip : Combine Copy.ai and SurferSEO for better Google rankings.

2. AI Chatbots – Automating Customer Communication

Tools :

• Tidio – AI chatbot for the website.
• ManyChat – Facebook/Instagram Messenger chatbot.

Technical steps :

1. Sign up for Tidio.
2. Provide your website URL.
3. Create a chatbot script using the visual editor.
4. Connect to Shopify or WordPress.

Tip : Enable the “AI Responses” feature for automatic answers to frequently asked questions.

3. Process automation – saving time and increasing efficiency

Tools :

• Zapier – a platform for automatic connections between applications.
• Make.com – Visual automation tool.

Technical example :

1. Create a Zap, for example: “Fill in a new Google Form.”
2. Define the action: Send an email with Gmail or Mailchimp.
3. An automatic notification will be sent for each new top-up.

Tip : Use Zapier filters to make automation targeted and precise.

4. Data analysis and prediction through AI​

Tools :

• MonkeyLearn – Text analysis and thematic classification.
• Pecan.ai – Sales forecasting and consumer behavior analysis.

Technical steps :

1. Upload an Excel file with user comments.
2. Select the “Sentiment Analysis” function.
3. Get ratings by category – positive, negative, neutral.

Tip : Use the results of the analysis to improve your product and refine your marketing strategy.

5. Automatic website and branding generation

Tools :

• Durable.co – AI website generator in 30 seconds.
• Looka – Automatic logo and branding generator.

Steps :

1. On Durable, indicate your business name and activity.
2. Get a ready-made website with text, images, and a blog.
3. Create a logo on Looka and download a full branding package.

Tip : Use Looka's Social Media Kit for a consistent visual across social networks.

6. ChatGPT for Business – Idea Generation, Client Communication, and Text Optimization

ChatGPT is a multifunctional artificial intelligence model that can be used to generate text, answer questions, summarize information, and solve complex problems. It can be used in virtually every business area – from marketing to legal documents.

Possibilities and examples of use:

• Idea generation:
  Create ideas for product descriptions, blog topics, or social media posts in seconds.
• Text editing and processing:
  Grammatical correction or stylistic improvement of an already written text (e.g., changing from a formal to an informal tone).
• Communication with the customer:
  Used as a help desk agent for FAQ answers or to create automated emails.
• Internal documentation and process automation:
  Quickly create SOPs (Standard Operating Procedures), manuals, or questionnaires.

Technical steps:

1. Go to chat.openai.com and create an account (if you don't already have one).
2. State the task or question in natural language (e.g., “Write an email to the customer about returning a product”).
3. Use the received answer directly or edit it to your convenience.

Tip: Use ChatGPT as a 24/7 idea generator and text editor for your employees – especially when you’re short on time or lacking inspiration.

Advice for getting started:

1. Choose from the examples discussed the options that best suit your current needs.
2. Try free versions or trial periods – with minimal risk.
3. Integrate tools with each other and start with small tasks (e.g. generating email or blog text).
4. Observe the results: time saved, increased customer engagement, or impact on sales.
5. Develop your AI strategy step by step.