If you find that your customer has a problem, if you see that you can solve it, then congratulations, you hold the key to success in your hands!
In a market saturated with products, services, and high quality of service, it is not easy to win the heart of a customer. It is not easy to make them captivated by us, happy, and satisfied all the time. Taking care of this is exactly what our business should be doing every day. A happy customer who feels that we are helping them solve their problem is the key to business success.
It's not for nothing that the famous motivational advisor and speaker Zig Ziglar tells us - "Stop selling! Start helping!"
The Georgian company CARU , which offers a variety of car services to its customers, does this very well. The company primarily emphasizes the problems it solves for its customers:
“Stop running to craftsmen and looking for parts. Don't waste time. Don't get frustrated. Don't overpay.” – we read on CARU's website and not only there. These are the words with which the company positions itself wherever it can reach its potential customers, people for whom the above-mentioned problem is a problem, and only then does it tell us specifically what services it offers.
One thing is clear: in order to be able to help, you need to know your customer well, you need to know what their wants and needs are, what concerns they have, what challenges they face. Once you demonstrate that you can solve their problem with your competencies, consider yourself on the path to success.
It doesn't matter what industry you're in, whether you're making a product or offering a service, online or offline, think about finding a problem that will make many of your existing or potential customers happy. This is not only desirable, but necessary if you want to make a serious application in business, and not just do something as a hobby.
I'm sure you know very well who your customer is, the target audience is already clearly defined. So, all you have to do is observe and ask a lot of questions:
All successful businesses have done this in their time and still do it today, no matter the scale or the field. As we have mentioned, the customer of any business is equally satisfied when he feels that you care about him, know what hurts him, what he cannot solve without you, and you help him with your product or service, trying to make his life easier. The customer feels that he is a central figure in your business and that the processes are focused on him. Believe me, your customer appreciates this very much, this leads to his satisfaction , which in turn leads to customer loyalty, which is the highest reward for the business.
Remember, customers remember the emotion they have when interacting with you more than your product. They don't forget how happy they were, they constantly remember if you upset them. Today's customers have access to a lot of information, they are becoming more demanding and pretentious every day, they have high expectations, and they are also familiar with other competing companies, so you need to constantly take care of them so that they remain on your list of loyal customers in the long term.
The user's problem, finding ways to solve it - that's what we should focus on.
What does solving other people's problems give to business? Good luck !!!
The main thing is to see it correctly, to assess the problem and our capabilities. From various alternative ways, choose the one that best suits our field of activity and fits into our competence and give it the form of a product/service. Reach out to the customer through the necessary channels, at the right time and place, and introduce the benefits that they will receive with our product/service. The benefits to the customer will also return to the company in the form of benefits, which will be reflected in increased sales, increased turnover and loyal customers.
Remember – this is a process, not a one-time one, but a constant and long-term one. We must not relax our attention! Continue to observe the customer, study their current needs and problems, and if you see that your company has the resources and competence to satisfy this need, repeat the same:
• Ask questions;
• Do an analysis;
• Think about ways to solve the problem;
• Choose the best of them;
• Create an action plan;
• Take action;
• Observe, evaluate the result;
• Communicate correctly;
The path to success means learning how to solve a customer's problem, then selling the solution to the problem, not the product or service!
Plan your success, identify user problems, find a way to solve them!
If you need a guide in this process, BPN Georgia will be happy to accompany you on a laborious, interesting, and at the same time enjoyable path and think through a business development plan with you, working on which, among other important issues, also involves thinking about your target segment and its problems.
