Do you have the answer to the question – why do you do what you do?
No? Then maybe it's time to think about it?!
The answer to this one question could be the secret to your/your company's great success!
If you know what your business is for, why you offer a particular service/product to the customer, then be sure to tell them that too! This is exactly what the customer is interested in, what helps them decide whether to purchase a particular product/service or not.
"People don't 'buy' what you do, they 'buy' why you do what you do." Simon Sinek;
Writer, motivational speaker, and communication guru Simon Sinek tells us exactly this with his “Golden Circle” theory, according to which the most important question for us to be successful in both business and personal life is “why.” This seemingly simple, but at the same time very difficult (maybe even philosophical) question will help us find the way to reach our goal, what steps to take to get where we want to be.
Rather than telling the customer what we offer (what?), how we create, what makes our product unique (how?), before introducing the final result obtained as a result of the process, it is better to start with what values our work serves, what we believe in, what is our driving force and what we want to change with our business activities (why?). According to Simon Sinek, this is the strategy that leads the customer through the brain to the heart.
The formula for the success of many famous people and their companies is precisely that they have the answer to the question “Why?” This is what their strategic communication with customers is built on, this is the powerful marketing tool that they use effectively to establish their position in the saturated global market.
Let's ask a few of them this magic question.
Why? Because…
- “To organize the world's information and make it accessible and useful to everyone” – Google
- "To empower every person, every organization on our planet, to achieve more" - Microsoft
- “Connecting millions of people around the world in real life through a public marketplace so that everyone can feel at home, anywhere” – Airbnb
- “To bring inspiration and innovation to athletes around the world” – Nike
- “Doing business humanely” – Etsy
- “Spread Ideas” – TED
- “To create a better everyday life for people” – IKEA
Don't think we're only talking about big, powerful, and high-budget brands. Finding the right answer to this question helps micro, small, and medium-sized businesses, startups (as well as individuals) establish their place and help them win the hearts of consumers.
In order to convey a concise, understandable, beautifully formulated “Why?” to the consumer, first of all, those of us left alone with ourselves must be able to answer the question: what inspires us, what is the motivating force that pushes us to do the work we do?! What was the reason or the belief that made us decide to choose this particular field, occupy this niche, offer this product to the consumer?! Whatever answer you have, consider that the secret of success has been revealed, and if you use this resource correctly, then it will not be difficult for you to cope with challenges and overcome problems, because along with the answer to this question, you have also found the inner strength that is the most powerful source of motivation. Share it with your employees and they will love your work as much as you do. Together, reveal this to your customers and you will win their hearts too!
If you haven't found it yet, or if you're currently looking for the answer to "why," then these questions might also help:
- What led you to start this particular business?
- What is the story behind your work?
- What is the most memorable story of your life?
- Why is what you do important to you?
- What kind of impact do you want to have on the environment through your work?
"Find your "why" and you will find your way!"
John Maxwell
If you need support, BPN Georgia is ready to guide you through this process through individual consultation/coaching, contact us.
