Within the framework of the BPN Georgia Business Support Program, this time it visited the natural cosmetics company "Elastia" .
"Elastia" appeared on the market about 2 years ago and has already won the hearts of many customers. Ana Ghaghashvili offers her customers a wide selection of creams and other care products made with natural ingredients and great love, and also delights them with products made with individual recipes.
Anna Elastia, founder and technology manager, joined BPN Georgia's entrepreneurship support program about a year ago and has been actively participating in the events planned by the foundation since then, benefiting from individual consulting and coaching, where we discuss current issues for the firm with her.
This time, the conversation was about the strategic development of "Elastia" , what steps are planned and in what direction Anna wants to develop her business. We talked about whether there are plans to further expand the assortment, to reach a new consumer segment, and what marketing activities are planned for this.
As part of the coaching, we also touched on financial indicators, and Anna also told us what new customer needs she had identified and how she plans to meet them.
BPN Georgia wishes success to "Elastia" and its founder, Anna Ghagashvili!
Strong entrepreneurship in Georgia!
