BPN Georgia continues to meet with Georgian entrepreneurs within the framework of the Small and Medium Business Support Program.
The Swiss representative of the organization, Mr. Daniel Matter , visited Bagrat Eliauri at his beauty salon – Courage Beauty Café. Mr. Daniel Matter On site, he got acquainted with the services (nail care, laser hair removal, sugaring, eyelash extensions, permanent makeup) that Courage Beauty Café offers to its customers.
Courage Beauty Café, the first nail studio in Georgia, implemented the strictest sterilization standards of the World Health Organization in 2013 and to this day quality is of paramount importance to it. Courage Beauty Café is the author of the only state-run nail training program and, in addition to the services that customers receive on site, also offers professional training courses to interested individuals.
In the format of individual coaching, the impact of the pandemic crisis on this specific activity was discussed, how it affected the Beauty Café segment, how it changed, and what impact this had on the business's revenue.
The founder and manager of Beauty Café, Bagrat Eliauri, explained to BPN Georgia why he considered it necessary to add new services, such as laser hair removal. He told us why he decided to introduce a completely new concept to his beauty salon along with the new services. Within the framework of this concept, customers can, in addition to receiving high-standard aesthetic services, now also taste drinks made from natural ingredients in the same space, purchase various handmade items, and have fun with friends playing interesting board games.
The conversation also touched on the competitive market environment and the advantages that Courage Beauty Café has. The founder of Courage Beauty Café, together with an expert from BPN Georgia , discussed the strengths of the new locations where Courage will offer this new service to customers with the latest, high-standard laser devices.
The coaching process also focused on the marketing strategies based on which Courage Beauty Café intends to position itself in the market.
BPN Georgia wishes Courage Beauty Café and its manager every success!
Strong entrepreneurship in Georgia!
