BPN Georgia continues to meet with entrepreneurs within the framework of the Small and Medium Business Support Program.
The BPN Georgia team this time Family Hotel “Skhalta” in the highlands of Adjaravisited the manager of the company, Ms. Izolda Surmanidze.
We got acquainted with the current situation on site, the work carried out since the last visit, and inspected the even more well-functioning infrastructure, as well as the garden belonging to the family farm, which supplies guests with ecologically healthy products.
During individual coaching, we discussed the challenges that the pandemic has posed to tourism, and specifically to the Skhalta guesthouse. We talked about how Ms. Isolde is coping with this situation, what opportunities she has discovered during the crisis, and what expectations she currently has for visitors.
We discussed the changing consumer behavior, what new needs are emerging in this context, and how the guesthouse owner was able to adapt during these difficult times.
We talked about the services that Ms. Isolde offers her guests, along with accommodation and meals. We discussed where there is potential for improvement and what marketing activities are needed so that even more people can get to know the family hotel “Skhalta”, located in a beautiful village with a rich historical past, and its very hospitable hosts.
BPN Georgia wishes Ms. Isolde a successful season and many interesting and satisfied guests!
Strong entrepreneurship in Georgia!
