In Georgia, as well as in different countries of the world with the rise of internetization, social media is gaining more and more importance. Advertising in Internet media for business companies is a trend of fashionable, modern and development-oriented business companies. Through it we can use such mechanisms for our business as:
- Artificial Intelligence - Used in social media marketing to create news or chat interviews. E.g. After finishing the advertisement on Facebook, it is possible to set up a dialogue and get the desired information through a special word code in the chat.
- Viral campaigns - like a virus, spreading the marketing activity of a company from person to person. These can be: video, text and audio advertising. In this case, the most important thing is the "packaging" to make it easier to spread on social networks.
- Remarketing - a reminder to customers who know us. For example, people who visited our site.
- And so on.
Unlike traditional media channels (television, radio, print media, outdoor advertising), social media is the easiest way to reach our target customers. Placing any kind of advertising on the Internet is more convenient, relatively cheap, fast and long-term than on other advertising channels.
Through social media, small and medium enterprises can run a marketing campaign that will put them on an equal information platform with their competitors and enable them to compete with dignity. The most popular social media platforms in Georgia are: Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter.
Georgian companies gradually learn what are the advantages of social media. Most of the pages are not active, and only a small part of those who are active manage to achieve real success on social media. Often social media has the same representative function as a website In the Georgian reality, most of the companies are presented only on the Facebook page, which is approved for the initial stage, because the mentioned social network helps you to reach potential customers quickly and with relatively less costs. Ads Manager allows you to select groups of customers and offer the product to the right segment, which will help you fill in the following data:
- Age
- Sex
- Geographical locationActions
- Actions, interests and demographic data
It is important for small and medium businesses as well as large business representatives to establish proper communication with customers on Instagram. Due to the Georgian reality, many people use hashtags incorrectly, or do not understand the essence of its purpose. Use hashtags correctly, observe the market and determine when posting will be effective.
BPN Georgia tries to be actively involved in the development of the population of Georgia, which is why, due to market demand, offers seminars on active topics: master class - Social Media Marketing and Facebook Ads Manager course.
Practical examples will be discussed along with theoretical information at these seminars. Which will help you to manage better various social networks, raise awareness and increase online sales.
In order to effectively use social media marketing for your company, here are some tips:
- Select the right audience;
- Segment-adjusted communication;
- Share news and provide users with interesting / important information;
- Create memorable activities on social media;
- Create interesting posts with branded designs;
- Be distinctive;
- Conduct data analysis, if things worked well, or what needs to be improved.
