Camille Bloch's success was largely due to her innovative marketing.
The opening of the adventure world of "CHEZ Camille Bloch" is the best example of this.
According to the owner of the company, Daniel Bloch, more and more consumers want to know the origin of the products they eat. That is why Camille Bloch also offers tours of his factory. Due to stricter hygiene standards in the food industry, this is no longer possible today. That is why in 2017 a 2,000 m2 visitor center was opened. While visiting, visitors can learn about the history of Camille Bloch chocolates in an interactive way. The photos in the center show how the founder of the company travels by bicycle through the streets of St. Bern to reach out to the first customer. The hosts manage to evoke childhood memories in customers with a collage of the best advertisements in a small cinema set up in the visitor center. The importance of the high quality and origin of the ingredients is demonstrated on display boards and animations. If visitors want to create their own chocolate, this is also possible under the expert guidance of the Maître Chocolatier. An integral part of all this is, of course, the tasting, during which visitors have the opportunity to ask questions to the experts and at the same time taste the company's various products. The offer is rounded off by a shop and a bistro located at the factory. Camille Bloch hosts around 100,000 visitors a year.
What does the world of adventure bring to the enterprise?
- First of all, the shop at the visitor center is one of the most important sales channels. In this shop, Camille Bloch has full control over the content of the consultation and the quality of the presentation. In addition, the margin of the shop at the factory is not shared with any other external distribution partner.
- Camille Bloch, through direct contact with consumers, obtains valuable information about consumer desires and problems related to her products. In the visitor center, it is possible to conduct marketing research.
- Finally, a visitor center is not just a channel for informing and selling, it is also a source of pleasure. The visitor should experience the brand and product with as many senses as possible and associate it with positive emotions. Experts in the field claim that this form of marketing is particularly sustainable and effective, because there is no other way to influence (potential) customers better than this.
