Advertising is essential. No one will buy your product just because it's great. Consumers need to learn about it in some way. And advertising costs money. Sure, you can advertise your page for 50 GEL, but you have to remember that thousands of small businesses also advertise their pages every day. Each of us receives dozens of such ads every day. Therefore, if you want to stand out, your message must also stand out.
One of the best ways to increase awareness is to create an ad that others want to share. That is, the ad should not only tell about an unknown product, but also about something already well-known, which Additionally Interest It is this kind of interest that Salvation A way to reach a wide audience without any astronomical advertising costs.
Eric Schmid , Taveri Moto Co-founder *
Our startup creates protective clothing for motorcycle riding, modern biker clothing, inspired by the legendary Swiss motorcycle racer and multiple world champion Luigi Taveri.
For our first image photo shoot, we managed to convince the highly sought-after tuning center – VTR Customs, which works on motorcycle modifications, and who provided us with a truly eye-catching BMW motorcycle that they had refined for the photo shoot. We also won the heart of the only female Swiss super racer , Sabine Holbrook, and she got behind the wheel of the motorcycle dressed in a suit that we produced.
At the same time, Sabine had a contract with the Swiss watch manufacturer Tag Heuer . Therefore, Tag Heuer also shared the photos on social media. BMW did the same, as did VTR Customs and Sabine herself . Accordingly , we collected a total of about 10 million views from the first photo session. As a result, in the shortest possible time, about 300 letters from potential buyers arrived at our email address, requesting clarification of product details. Added to this was the interest of various distributors from all over the world and reports in eight leading industry publications. Such a huge resonance was completely unimaginable for us and we were convinced that we had chosen the right strategy and entered the market with the right message.
Create quality advertising material and look for effective ways to distribute it. You will definitely spend money, but you will only get the desired result if, along with money, you also use your imagination, demonstrate cooperation and negotiation skills, and are able to take into account the interests of others. Only in this way will you save on advertising costs, only in this way will you find partners who see their own benefit in cooperation and are interested in your idea.
* The case study is provided as part of the ongoing collaboration between BPN Georgia and the University of St. Gallen. Source: Startup Navigator
