Nowadays, companies are increasingly turning to influencer marketing. Through them, on Instagram, Facebook, TikTok or other social networks, we receive a lot of advertising messages every day. And who are influencers anyway? What does influencer marketing mean or why do companies resort to it? You will learn the answers to all this from my article.
Influencers are people who are actively involved in social networks, who actively create interesting and different content, have many subscribers, for whom the influencer's opinion is important and interesting. Influencers share personal information/experiences with subscribers through various social networks, and advertise various products or services.
An influencer can be a blogger, vlogger, journalist, celebrity, expert, or simply a person interested in various topics who actively uses social networks to influence people. They demonstrate their lifestyle, create visual and textual content, and promote brands.
Influencer marketing involves a collaboration between a brand and an online influencer to promote the company's product or service. The process is quite simple, the brand works with the influencer to increase awareness of their brand.
95% of marketing managers turn to influencers when they want to:
- Increase brand awareness;
- Establish a trust factor;
- Reach their target audience;
- Increase conversions;
- They reached out to wider masses.
Influencer marketing uses existing influencers who have already established a strong image and reputation in a specific niche and have a large number of followers to strengthen a brand, sell products, and create content with them.
Types of influencer campaigns:
- Discount codes and affiliate marketing, in which case the influencer earns money only if he sells a specific product or service of the brand to his followers. This is controlled by allocating a specific link to the influencer. And when selecting an influencer, great importance is attached to his audience data and CPS (cost per sale).
- Contests and Giveaways – Contests, giveaways, and competitions are a powerful way to strengthen a brand, drive engagement, and generate buzz.
According to the advice of world experts, although this type of advertising is not a new trend, by 2023 companies should change their approach and establish long-term relationships with influencers. Influencers should participate in building a brand. Such cooperation will be profitable and interesting for both companies and influencers.
Influencers will do PR for themselves by collaborating with successful brands, which will increase their trust in the eyes of their subscribers. Ultimately, collaborating with such influencers will be beneficial for companies as well, as their sales will increase significantly. We will talk more about these and other topics in the social media marketing course, follow me.
