In Georgia, as well as in various countries of the world, with the increase in Internetization, social media is gaining more and more importance. Advertising in Internet media for business companies is a fashionable, modern and development-oriented trend for business companies. Through it, we can use such mechanisms for our business as:
- Artificial Intelligence – used in social media marketing to create news stories or chat conversations. For example, after completing an ad on Facebook, a special code word can be used to initiate a dialogue in the chat and obtain the desired information.
- Viral campaigns – like a virus, the spread of a company's marketing activity from person to person. These can include: video, text, and audio advertising. In this case, the most important thing is "packaging" so that it is easy to spread on social networks.
- Remarketing – reminding users who know us. For example, people who visited our page, etc.
Unlike traditional media channels (television, radio, print media, outdoor advertising), social media is the easiest way to reach our target audience. Placing any type of advertising on the Internet is easier, more convenient, relatively cheaper, faster, and more sustainable than other advertising channels.
Through social media, small and medium-sized enterprises can conduct a marketing campaign that will put them on an equal information platform with their competitors and allow them to compete fairly. The most popular social media platforms in Georgia are: Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter.
Georgian companies are slowly learning the benefits of social media. Most pages are not active, and of those that are active, only a small part manages to achieve real success in social media. Often, social media has the same representative function as a website. In Georgian reality, most companies are represented only on a Facebook page, which is justified for the initial stage, because this social network helps you reach potential customers quickly and at relatively low costs. Ads Manager allows you to select groups of users and offer your product to the right segment, which will help you fill in the following data:
- Age cut-off
- Gender
- Geographical location
- Actions, interests, and demographic data
For small and medium-sized businesses, as well as for large business representatives, it is important to establish the right communication with users on Instagram. Given the Georgian reality, many people use hashtags incorrectly or do not understand the essence of their purpose. Use hashtags correctly, observe the market and determine when it will be effective to post.
BPN Georgia strives to actively engage in the development of the Georgian population , which is why, based on market demand, it offers seminars on active topics: Two-day master class - Social Media Marketing and 2-week Facebook Ads Manager courses . Along with theoretical information, these seminars will discuss practical examples that will help you better manage various social networks, increase awareness, and increase online sales .
To effectively use social media marketing for your company, here are some tips:
- Choose the right audience;
- Segment-specific communication;
- Share news and provide users with interesting/important information;
- Create memorable activities on social media;
- Create interesting posts with branded designs;
- Be outstanding;
- Analyze the data to see what worked well or what needs to be improved.
