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A smartphone held in hand displaying the Facebook logo

How to select a potential customer segment through Facebook

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A smartphone held in hand displaying the Instagram logo

How to create an Instagram strategy for small businesses

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A Victorinox product displayed with the Victorinox logo, representing quality and Swiss craftsmanship

Overcoming crises with the help of reserves

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The Camille Bloch building with Swiss chocolate and Georgian hazelnuts, representing premium confectionery

«Camille Bloch» – Swiss chocolate with Georgian hazelnuts

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The Ragusa chocolate building with Ragusa chocolate packaging, representing Swiss premium chocolate

Impression Marketing at the Camille Bloch Visitor Center

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A sneaker against the sky background with the text running on clouds, symbolizing comfort and lightness

How do we bring a new product to market?

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A smartphone held in hand displaying the LinkedIn logo

How to get the most out of LinkedIn – Expert

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Various chocolates and cocoa beans displayed together, representing premium confectionery

From family enterprise to global business

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A smartphone held in hand displaying multiple social media platform logos, representing digital connectivity

Social Media Marketing in Georgia

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Hands coming together in a team handshake, symbolizing building a successful team

How do we build a successful team?

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Bullion coins in stages, from few to many, ending with a large pile in a jar, representing wealth accumulation

Start small.

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A medical company building with its logo displayed, representing healthcare services and corporate identity

How do we deal with the crisis?

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Swiss mountains with the Swiss flag, representing Switzerland's natural beauty and national pride

Swiss road

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A girl standing next to a motorcycle wearing clothing with the word Taveri

How to increase product awareness?

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A smartphone held in hand displaying the Pinterest logo

Why should we use Pinterest for our business?

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A smartphone held in hand displaying the TikTok logo

What is TikTok?

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A double film reel with a storytelling message, representing the future of advertising

Storytelling – the future of advertising!

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A human head shape with glowing brand logos in blue, symbolizing the impact of price, quality, and emotion on product sales

What sells a product?! Price, quality or emotion?..

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A cup of freshly brewed coffee, representing quality coffee and a cozy experience

Viral ad – Coffee for the Tired Prince

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Coins symbolizing the impact of VAT reform on business finances and operations

VAT reform and its consequences for business

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A smartphone held in hand displaying a glowing light bulb on the screen, symbolizing ideas and creativity

Use social media to implement your ideas.

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A motivational image with the text "Good Job", symbolizing achievement and recognition

"The Language of Motivation" in Relationships with Employees

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A ship, an entrepreneur, and an app icon, representing the challenges and opportunities of the international market

International Market – Challenge and Prospect

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A banner with the phrase "Humor in Sales", representing the role of humor in business and marketing

Humor in sales

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A scale with the words "Opportunity" and "Crisis" on each side, symbolizing the balance between challenges and possibilities

The right flying height – crisis as an opportunity for development

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Hands cutting the word demotivation with scissors on a sheet of paper

Every attempt to motivate leads to demotivation!

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A smartphone held in hand displaying the YouTube logo

How to create and manage a YouTube Channel?!

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Alarm clock showing the words now and later symbolizing procrastination and time management

How to fight procrastination

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Seth Godin speaking about marketing, leadership, and creative thinking

In short: Seth Godin

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Henry Ford automobile representing early automotive innovation and industrial progress

In short: Henry Ford

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Leonardo da Vinci painting showcasing Renaissance art and innovation

In short: Leonardo da Vinci

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Bruce Barton, advertising pioneer and author, representing marketing and business leadership

In short: Bruce Burton

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Richard Branson, entrepreneur and founder of Virgin Group, representing business innovation and leadership

In short: Richard Branson

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Hand holding money with the word bonus representing financial reward and incentives

Motivation in the 21st Century – Why Bonuses Don't Always Bring Success

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Person looking into a mirror and seeing themselves as a king representing leaders' distorted self-perception

Incorrect self-perception of rulers

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Computer displaying a work from home setup representing remote work and home office productivity

Guide: Manage easily remotely

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Hand holding a smartphone displaying the Google Plus logo representing social media and online networking

What is Google My Business and how can we manage it?

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Pebbles on the shore with the sea in the background representing finding your balance and inner harmony

Find your balance.

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Child sitting in a toy Mercedes car representing customer delight and joy in sales

Baby face in sales

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David Ogilvy, advertising pioneer and founder of Ogilvy & Mather, representing marketing expertise and branding

In short: David Ogilvy

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Scenic landscape highlighting the similarity between Switzerland and Georgia representing natural beauty and alpine landscapes

Is Switzerland in Georgia?

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Message on a board marked with a marker showing how to turn weaknesses into strengths with the word weak crossed out and bold highlighted

Turn your weakness into your advantage!

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Swiss branded cheese on a natural background representing a unique selling proposition and distinctive product

Unique Selling Proposition (USP) – The Secret, the Spicy Difference

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Logos of Red Bull, Sarajishvili Cognac, and Barambo representing brand identity and shared marketing traits

What do Red Bull, Sarajishvili cognac, and Barambo have in common?

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IKEA products representing the marketing effect of self-assembly and customer engagement

IKEA's marketing effect – even a few customers can work!

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Start with Why message representing the concept that knowing why makes understanding how easier in business and leadership

"Whoever knows the "why" finds it easy to know the "how""

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Gift box neatly wrapped representing presents, celebration, and special occasions

With good packaging, we not only protect the product, but also the customer!

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Text blocks spelling four day work week concept

What is a 4-day work week and does it actually work?

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Man analyzing financial statistics on computer

If you control your finances today, you won't be their victim tomorrow.

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Money being saved in a piggy bank to pay off debts

How to get out of debt

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Social media notifications and online reviews on a smartphone

The Wisdom of Crowds – How We Trust Online Reviews

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Net Promoter Score diagrams displayed on mobile and computer screens

Net Promotor Score – a simple indicator of customer satisfaction

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CSR diagram illustrating responsible business practices versus profit-only approach

Is a business that only makes money a bad business?!

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Job interview with resume documents illustrating long-term hiring process

Is employee selection a long-term process?!

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Key with the word success illustrating problems as a factor for achievement

Problem as a success factor

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Hand holding money illustrating earning and managing finances

How to earn and manage money

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Illustration showing five golden rules for business success

5 golden rules for business success

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Hourglass and money illustrating the value of time and impact of bad habits

What is the value of time and bad habits?

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Path with the word start written on the ground and a fence alongside

The path to your success

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Social media notifications and online reviews on a smartphone

Why is influencer marketing needed?

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Illustration of a person with a question mark instead of the head

Your psychological portrait

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Compass illustration representing company values ​​guiding critical decisions

Company values as a compass when making critical decisions

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Simple sketch illustrating a financial plan concept

5 tips on how to attract investors

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Glasses shaped like a heart illustrating marketing myopia concept

Marketing myopia

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Wooden cubes with words like mentoring, seminar, and coaching related to business development

If you can't see clearly, change your perspective!

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Target illustration representing weak marketing strategies question

Why do you have weak marketing?!

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Hands of a woman working on a computer illustrating productivity concept

Is woman the weaker sex?

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Hand holding money illustrating earning and managing finances

How do you create your own stable future?!

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Red -30 percent illustration representing discount or sale

4 Dangers to Consider When Discounting a Product

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Outdoor banner promoting advertising awareness

And what type of advertising do you use?

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Apple red logo close-up

Be unique.

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What does success mean to you?!

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Hourglass illustration with the text time management

Rest until you are tired.

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Different people's hands connecting colorful puzzle pieces, symbolizing teamwork and collaboration

Together we will all achieve more!

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A hand holding a sign with the message your culture is your brand

Culture eats strategy for breakfast

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A graduation cap placed on a pile of dollars, symbolizing the value of education over ignorance

Illiteracy is more expensive than education.

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Text on the image reading mental health, representing awareness and emotional well-being

Mental health in business

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Teamwork assembling photo collage symbolizing success

Success starts here…

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A smartphone held in hand displaying the Threads logo

What are THREADS and how to manage them?

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Book about the four personality types

New Edition: "The Four Basic Personality Types"

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Various hand-drawn faces with the text "Brand Archetypes"

The right archetype is the key to a company's success.

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Robotic hand with the text "AI: The Impact of Artificial Intelligence on Everyday Life"

The impact of artificial intelligence on modern life

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Smartphone screen displaying text about Facebook support: "Get Facebook Support, Facebook Support, Contact Facebook Support, Facebook Support Live Chat," symbolizing online assistance and customer service

What can Facebook support help us with?

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Laptop screen showing the text "Social Media," symbolizing digital marketing, online engagement, and social networking

The role of social media channels in modern business

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Text "Words Have Power" on a background, symbolizing the impact of language and communication

Words have great power!

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Text "Never Stop Learning" on a background, symbolizing continuous education and personal growth

The role of training in entrepreneurship

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Vintage typewriter with a paper that says "You've Got Mail."

Email Etiquette: How to Make the Right Impression in the Digital World

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The words "Business Plan" displayed on a puzzle background symbolizing strategy and planning

Practical Business Plan Sample – Based on a Real Hotel Example

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Oh, oh

How to use artificial intelligence (AI) to grow your business

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The word "Entrepreneurship" representing business innovation and startup culture

3 most common mistakes new entrepreneurs make

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"Entrepreneurship" text on a yellow background.

What does entrepreneurship mean to you?

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"Simple text 'feedback' on paper or screen — symbolizing professional feedback, communication, and team development

What do champions eat for breakfast?!

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Santa Claus and reindeer with champagne background representing work-life balance, productivity, success and holiday motivation

Balance – the secret of a successful entrepreneur

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TikTok logo with 'TikTok for Business' text", TikTok logo with the text 'TikTok for Business'

Why business owners should use Tik-Tok

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Vector-style illustration of connected human silhouettes, vector file People and Networking

The Power of Networking – Connections That Help Us Make Dreams Come True

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Articles

A smartphone held in hand displaying the Facebook logo

How to select a potential customer segment through Facebook

Read more
A smartphone held in hand displaying the Instagram logo

How to create an Instagram strategy for small businesses

Read more
A Victorinox product displayed with the Victorinox logo, representing quality and Swiss craftsmanship

Overcoming crises with the help of reserves

Read more
The Camille Bloch building with Swiss chocolate and Georgian hazelnuts, representing premium confectionery

«Camille Bloch» – Swiss chocolate with Georgian hazelnuts

Read more
The Ragusa chocolate building with Ragusa chocolate packaging, representing Swiss premium chocolate

Impression Marketing at the Camille Bloch Visitor Center

Read more
A sneaker against the sky background with the text running on clouds, symbolizing comfort and lightness

How do we bring a new product to market?

Read more
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